ACCESS Newswire - Culture in Common
OBJECTIVE
Drive awareness and adoption of ACCESS Newswire’s new educational platform with collegiate students and professors by demonstrating its real-world value in the classroom and beyond.
IDEA
Students feel unprepared for the real world, and most have never used professional PR tools before graduating.
Our idea was simple:
What if students could tell their stories using the same tools professionals use?
“Culture in Common” reframed career readiness through storytelling, giving students access to real distribution platforms while connecting campuses through shared experiences.
TEAM
Account Executives: Ella Knudsen, Emilee Gross
Event Coordinators: Ella Knudsen, Jenna Krause
Project Managers: Hanna Prince, Gaby Garcia
Content & Communications: Jenna Krause, Ceccibell Moreno
Research & Strategy: Emilee Gross, Gaby Garcia
Educational Liaisons: Hanna Prince, Ceccibell Moreno