Social Media Portfolio

Client: Chi Omega Alpha Zeta @txstchiomega

• Planned and scheduled Instagram content designed to support recruitment marketing

• Developed storytelling-focused content highlighting chapter culture, philanthropy, and member experience

• Executed rapid content turnaround following chapter events, drafting, editing, and publishing posts within 24 hours

• Managed posting during key recruitment periods to maintain visibility and momentum

Growth & Impact:
The account experienced increased follower growth and inbound messages from potential new members asking about recruitment. During recruitment, more women selected Chi Omega as their top choice than in previous years.

Client: AIC Industrial

• Built a multi-week LinkedIn content calendar aligned with brand positioning

• Developed post concepts and copy to support thought leadership and market awareness

• Created branded graphics used across LinkedIn posts to strengthen visual consistency

• Delivered a complete content strategy and asset package for internal implementation following the conclusion of a short-term contract engagement

Growth & Impact:
Posts featuring the graphics and content strategy showed stronger engagement, contributing to increased visibility among investors, brokers, and industry professionals.

Client: Felicia Chang (@feliciathebeast)

• Audited Instagram and TikTok accounts to assess content direction, consistency, and positioning

• Developed platform-specific content pillars focused on personal branding and audience growth

• Provided guidance on short-form video structure, hooks, captions, and posting cadence

• Optimized profile layout, bio language, and linking structure to support monetization

Growth & Impact:
Felicia’s Instagram grew from approximately 5,000 to over 70,000 followers within one year. Her audience translated into paid clients, and her account successfully transitioned into a monetized platform supporting one-on-one coaching.